Cheongsong (COR): A New Brand ‘Oxygen Café Cheongsong-gun’
South Korean National Network
Recently, Cheongsong decided to make it a healing town for modern people whose health are threatened by fine dusts and pollution. Cheongsong developed tourism marketing strategy with the concept of naturalism to make people happier by using clean air and spectacular natural landscapes and created a new brand, ‘Oxygen Café Cheongsong-gun’. A green circle in the brand image represents three main characteristics of Cheongsong; Juwangsan National Park (1976), Cittaslow Cheongsong (2011), and Cheongsong UNESCO Global Geopark (2017).
(Logo: Brand of ‘Oxygen Café Cheongsong-gun’)