The City of Makarska is located in the region of ​​central Dalmatia in the Split-Dalmatia County, and due to its geographical position and cultural and historical significance, since its inception it has been the centre of the Croatian microregion - the Makarska Littoral. The total area of ​​the City is 37.95 km2 and according to the data of the last population census in 2021, 13,344 inhabitants live there. It is located at 43° 17' 38" north latitude and 17° 1' 20" east longitude.

Makarska is located in a naturally protected harbour embraced by the two peninsulas of Osejava and Sv. Petrar. The city is sharply separated from the interior by the mountain Biokovo (the highest peak is Sv. Jure and it is also the second highest peak in Croatia - 1,762 m, and at a height of 1,222 m, a special attraction is the viewpoint Nebeska šetnica-Skywalk). It is precisely the Makarska Littoral that is the location of the most beautiful Croatian beaches, some of which were also on the list of the world's most attractive beaches according to guest surveys.

Due to its natural beauty and rich cultural heritage, Makarska is a favourite destination for many tourists, especially in the summer months, and tourism was and remains the main driving force behind the development of Makarska's economy.

Climate changes and new trends have brought new challenges with an emphasis on sustainable and thoughtful tourism. That is why the City of Makarska is actively working to encourage other branches of the economy, such as agriculture, fishing, olive growing, wine growing, the development of local traditional values ​​through trades and crafts. More and more is being invested into selective forms of tourism such as sports, gastronomic, rehabilitation and dental (health) tourism in order to extend the tourist season and make Makarska a city that will live 365 days a year. 

The City of Makarska is investing great efforts in the improvement of social policies for young people with an emphasis on better and higher quality education from pre-school to higher education, as well as the socially vulnerable and retired. One of the priorities is better cooperation with associations, which is one of the important foundations for building a healthy and quality society.

Today, Makarska is the economic centre of the Makarska Littoral, a city of entertainment, culture and sports, a city that encourages entrepreneurship and has an increasing number of development projects based on the digital and green transition.