CITTASLOW BEST PRACTICES PRIZE "CHIOCCIOLA ORANGE 2021"
CITTASLOW BEST PRACTICES PRIZE 2021
On 28 May 2021 the Panel for the Cittaslow Prize CHIOCCIOLA ORANGE, chaired by Giuseppe Roma, Coordinator of the International Scientific Committee and composed of President Mauro Migliorini, Pier Giorgio Oliveti, General Secretary, and Luca Filippetti, Web manager of C.I., met to appraise the projects and videos submitted by Cittaslow towns.
The Committee firstly thanks the contest participants who, despite the difficult situation due to the pandemic, have responded to the annual competition for the Chiocciola Orange. 21 Cittaslow (5 more of last year) from 10 countries (4 more of last year) presented their projects and initiatives.
Prize evaluation criteria were based on the general rules of the contest, assigning a score from 1 (minimum) to 5 (maximum) on the following six core items.
- Improvement of Cittaslow philosophy;
- Impact on social innovation;
- Relevance in terms of dissemination in order to share good practices in the network;
- Scale of the project, people involvement and investment.
- Vision of the future.
- Technical and aesthetical values (for videos).
The Panel then chose prize categories, reaching the conclusion that each year a prize should be awarded for the best project presented, to be called “Chiocciola Orange”, and others prizes should be given for the following categories:
- Environmental and Energy policies;
- Policies for hospitality, awareness and training
- Infrastructure policies;
- Agricultural, touristic and artisan policies;
- Quality of urban life policies;
- Social cohesion.
- On the occasion of the pandemic crisis a special prize was awarded for
- “Economic Recovery Covid-19”.
After having carefully examined project documentation, the Panel unanimously agreed to award prizes to the following projects:
MOLD (UK) score: 5 - CHIOCCIOLA ORANGE 2021
The project aims to introduce a deposit return scheme for reusable takeaway food containers in order to prevent the unnecessary plastic waste of disposable single use takeaway food containers. Reusable alternative solutions will reduce the negative impact of plastic on our environment which have serious consequences for the next generations
The project was particularly important during the lockdown since take away was the only possible offer of coffee shops and restaurants. Naked Takeaway was a collaborative project as it involved three towns in North East Wales, and in each town public officers, business and volunteers of Plastic Reduction Associations.
KALETY (PL) score: 4 - Environmental and Energy policies
“Cyclist friendly municipality”
In addition to the construction of paths, the city has created a complete system of equipment to make bicycle use safe and pleasant. Bicycle repair stations, rental for cyclists, wooden shelter and nearby bicycle stands were built. The city is more and more identified in Poland as "cyclist-friendly town", which has a positive effect on its image, because it was associated for years mainly with the unhealthy factory industry.
MIDDEN-DELFLAND (NL) score: 4 - Policies for hospitality, awareness and training
25 employees were trained through the program, making them become the best promoters of the Cittaslow. The intervention integrates the values of Cittaslow with the suggestive “art of making people feel welcome” theory with the goal of creating more value for guests, customers, and employees. Job satisfaction improved collaboration for workers, an inclusive approach makes leadership stronger, satisfied customers become good ambassadors.
BRANIEWO (PL) score: 3 - Infrastructure
“New Life of the Gate Tower”
The Gate Tower of the city castle is one of the oldest historic building in Warmia and one of the few monuments that survived World War II in a city destroyed in over 80%. The tower has been adapted as observation deck and tourist and museum facility. Following Cittaslow philosophy the rehabilitation provides spaces for the local resident with a co-working place, rooms for temporary stay of people and exhibitions. The tower is surrounded by an enjoyable public park.
AMELIA (IT) score: 3 - Agricultural, touristic and artisan policies
“Paths to experience landscape”
The project promotes sustainable tourism for travelers looking for authentic and ecological experiences. In a large natural area with the largest extension of holm oak trees in Europe, the project has created a system of paths through the contribution of volunteer experts and with the aim of involving travelers who can have a personal experience in the logic of the Slow philosophy.
CHEONGSONG (KR) score: 4 - Quality of urban life policies
“Local slow money”
As many small rural towns of the world, Cheongsong suffers severe problems of demographic decline and economic recession Through this project they produced and distributed around 20 million euros in a local Currency that can be used to pay salaries to public local staff and allowances for welfare assistance. This slow currency can be spent only in Cheongsong and therefore attracted local people to visit the small businesses within town, instead of large supermarkets in the metropolitan cities nearby, thus revitalizing local economy and strengthening the community.
TURBIGO (IT) score: 4 - Social cohesion
“Community Pact to take care of territory”
The project intends to create a community system rich in relationships based on historical memory. A widespread museum was promoted as a network of associative and cultural realities based on Napoleonic history given that Turbigo, in the Ticino park, constituted a border where young Europeans in the past fought each other. Now the town intends to propose itself as a slow city for the encounter between young Europeans with a network museum, itineraries in the territory and nature tourism.
SPECIAL AWARD 2021
STOLLBERG (DE) score 3 - Economic Recovery Covid- 19
“Inner city Sports and Family Day”
The impact of the pandemic on the local economy was largely produced by the restrictions on sociability. To encourage the return to normal activities, the project has promoted events for families linked to outdoor sports, giving support, in this way, to local businesses and helping sport clubs to regain members.